CrazyFast & Light Sports Gear

What qualities are truly decisive for winter sportswear? Italian brand Crazy has been addressing this question since its inception. Born out of a childhood dream, the company specializes in products that allow for optimal performance on the mountain while still looking good.

Born from experience

Since its inception, Crazy has been a pioneer in colorful, eye-catching winter sportswear.
Crazy founder Valeria Colturi has dreamed of creating fashion since she was a child. In addition, she was passionate about winter sports, especially cross-country skiing, and she even won the Italian Youth Championships. After years of competing, she realized she couldn’t find clothes that fit her needs.

At the time, more and more new winter sports were becoming popular, but the existing range of sports was too heavy or too rigid. To create functional clothing for these new activities, Valeria opened a boutique in her hometown of Bormio in 1989. She was just 20 years old. Time.

Her collection stands out in many ways. Designed to meet the needs of winter sports enthusiasts, these jackets and pants are particularly lightweight, with vibrant cuts and designs. The choice of fabrics was also unusual for the time: instead of darker shades, the fledgling brand opted for eye-catching colors and patterns that added a touch of style.

Crazy quickly became a favorite among industry insiders and eventually a popular brand among top athletes and winter sports enthusiasts.

Fast & Light

At the heart of every collection is the ability to achieve maximum speed with minimum weight.
For decades, Crazy’s philosophy has been the same: fast, efficient light. To achieve this, the company does not have any features that are not absolutely essential. Instead, the focus is on minimal weight, efficiency and freedom of movement.

Crazy does not have excessive pockets or heavy fabrics. The garment features an impressive athletic fit as well as warm, breathable stretch material.

Crazy was born out of winter sports and now offers a lifestyle as well as a variety of activity ranges, such as aerial running, ski touring or running. The focus is always on the needs of the respective activity rather than on all-encompassing clothing. As a result, every athlete gets what they really need for their performance on the mountain.

Crazy was born out of winter sports and now offers collections for lifestyle and various activities such as air running, ski touring or running. The focus is always on the needs of the respective activity rather than an all-encompassing garment. This means that every athlete gets what they really need for their performance on the mountain.